2014 BRONZE LAUS AWARD
Potatos are — Patatatas
Logotype for a new company that manages a product of organic processing and street vending of French fries. Containment of the logo distances us from the commercial product. The naming gives rhythm to the generic "potato" and makes it almost an onomatopoeia. To help your pronunciation and graphically convey this rhythm, we tilt the tonic syllable.