BRONZE LAUS AWARD 2014
Scape is — Naps i Cols
Identity for a small business dedicated to organizing unique breaks throughout Catalonia.
Its vocation is to contact the local entrepreneur with the urbanite who has concerns about rural culture and the natural heritage of this beautiful piece of the world.
The name Naps i Cols (Turnips and Cabbages in English) is a traditional Catalan name which reffers to the countryside. With the “i” conjuction, the logo conveys this desire to create a link between the rural and the urban world.
To denote the versatility and adaptation of the breaks to the needs of each user, the logo length varies depending on the part on which it is applied. This feature creates a visual system that makes the “i” a plot thread to explain different subjects or to give specific information .